Eight strangers, One secret ingredient


We gathered together eight strangers and set them the task of working out the secret ingredient in six different dishes.

Each was filmed individually so that there was no chance of someone finding out before their turn.

The secret ingredient? Pure maple syrup from Quebec, Canada.

Each person was served ‘taster’ portions of recipes created by our chef, David Colcombe (all of which are available on the website); in each case their third spoon simply contained pure maple syrup.

The tasters were:

  • Free range poached chicken with a maple and grape dressing
  • Cream cheese fritters with English summer cherries and maple syrup
  • Cottage pie with maple caramelised seasonal vegetables
  • Seared sea trout with maple mustard mayonnaise
  • Maple and carrot cake
  • Maple glazed ham

‘Sweet’, ‘smoky’ and ‘toffee’ were just some of the adjectives used to describe the dishes, while one lady was sure she could taste coffee when presented with the spoonful of pure maple syrup!

One man initially said he didn’t like the taste of the pure maple syrup; given time however, he began to develop a real taste for it.

Our taste testers soon realised that maple syrup is a truly versatile ingredient which can be used in sweet and savoury dishes; it is a pure, natural product full of antioxidants and minerals.

Discover for yourself by trying some of the great dishes in our recipe section.

Watch the full video here.

secret ingredient pure maple syrup

Did you know?

Québec exports its maple products to more than 50 countries

Everywhere it goes, consumers of all ages appreciate maple’s unique flavour.

Scientists are studying maple’s potential health benefits

Studies now underway include those on the antioxidant properties of the polyphenols naturally present in maple syrup, with a recent study indicating that maple syrup is better for cardiometabolic health than refined sugar.

Maple syrup can be used as a sugar substitute in most recipes

In cake and most dessert recipes, for each 250ml (1 cup) of syrup used, simply reduce the stipulated amount of liquid (water, milk, juice, etc.) by 60ml (1/4 cup).

A natural source of energy

Maple syrup is a natural source of energy. Check out our recipes for food and drinks before, during, and after exercise.