Maple From Canada UK Appoints Latest Ambassadors

As part of its campaign to drive awareness of the benefits and recipe applications of pure Canadian maple syrup among home cooks, Maple from Canada UK has appointed chefs James Golding and Dean Edwards, along with baker Alice Fevronia and food influencer Verna Gao as its latest Ambassadors.

James Golding, who has worked with Maple from Canada UK for several years and hosts its Always in Season podcast, has increased his role as a chef consultant with the organisation which represents more than 11,000 maple syrup producers.

Dean Edwards, MasterChef Finalist 2006, TV chef and known at the ‘CEO of fakeaways’ on TikTok, where he has 759.6k followers, is producing recipes featuring Canadian maple syrup as well as digital content for the organisation’s social platforms.

A passionate baker, acknowledged for her decoration skills and flavour combinations, Great British Bake-Off Finalist 2019, Alice Fevronia is showcasing how maple syrup can be incorporated into sweet bakes.

Verna Gao, aka vernahungreybanana is a home cook, content creator and influencer with 900k followers across TikTok and Instagram and a presenter on @channel4served. She will be working with the Maple team to create world food-influenced dishes incorporating maple syrup as a key ingredient.

Recent export figures (2024) from The Federation of Quebec Maple Syrup Producers show that there has been a significant increase in consumption of Canadian maple syrup in the UK – nearly 8.3 million pounds (lbs) of maple products, worth almost 37 million (CAD) – were imported to the UK in 2024.

Did you know?

Québec exports its maple products to more than 50 countries

Everywhere it goes, consumers of all ages appreciate maple’s unique flavour.

Scientists are studying maple’s potential health benefits

Studies now underway include those on the antioxidant properties of the polyphenols naturally present in maple syrup, with a recent study indicating that maple syrup is better for cardiometabolic health than refined sugar.

Maple syrup can be used as a sugar substitute in most recipes

In cake and most dessert recipes, for each 250ml (1 cup) of syrup used, simply reduce the stipulated amount of liquid (water, milk, juice, etc.) by 60ml (1/4 cup).

A natural source of energy

Maple syrup is a natural source of energy. Check out our recipes for food and drinks before, during, and after exercise.